Tony Dickinson explains to you why he has decided to invested in Leeds Fans United.
Its 2025, I am at Elland Road chanting We Are The Champions, Champions Of Europe along with 40,000 others celebrating the crowning of Leeds United Football Club as the winners of the Champions League. I smile and think to myself 10 years ago, I bought a share of this.
Back to reality: Why have I invested?
I was born in the winter of ’79 and work in your standard office job. I have supported Leeds since I first watched them in the late 80s. I am a moderate Leeds fan in that whilst I support Leeds and will bleed Leeds, I have never held a season ticket and don’t have a tattoo.
The current model is unsustainable. We hope for a Kenwright, Whelan, Abramovich or Shiekh Mansour who pours their entire wealth into a club. Since Ridsdale’s financial implosion I have watched as Leeds fans have gone begging to the next multi-millionaire asking them to save us and return us to the Promised Land.
Watching around the other clubs you have seen the anger of Newcastle’s fans towards Mike Ashley’s antics, the anger of Cardiff fans to Vincent Tan, Blackpool’s fans towards Roy Oyston and Portsmouth’s multiple Johnny come lately’s. This way of thinking is not sustainable.
English football is being seen as a business investment with fans the consumer and club geared to maximising the earning potential from its consumer. The national team suffers in tournaments as clubs look to secure the victory in domestic and European competition.
At the end of each tournament we look at the models operated in the leading countries and the debate begins and we ask why don’t we win? We look at the training methods, playing styles and diets but the true thing that stifles the game and gets ignored, is the ownership model.
Look at the teams in Spain and Germany where fan ownership is the majority stakeholder in the club. Ticket prices are lower and teams are developed with a long term focus and with home grown talent. Money comes along but the fans ensure the club that they love is looked after.
I invested my money in Leeds Fans United because I want my club to be stable and sustainable. I don’t want to have to complain about the actions of the owner dragging us as a laughing stock through the courts. I want to be able to say I own a piece of that when a picture of Elland Road is shown.
This is why I invested in Leeds Fans United.
I want to say “This is my Leeds United.”
By Tony Dickinson