On Wednesday evening it was announced that Leeds United were to change the club badge for the forthcoming Centenary season (2019/2020).
They were also doing it because the shield made famous during the Champions League day’s has become tarnished due to relegation to Division One and years of mismanagement at board level.
Speaking on this new start, Angus Kinnear said; “Updating the crest is not a decision we have taken lightly, but we are proud to have a new crest that is authentic to Leeds United and honours the quality and loyalty of our fans. It is a symbol of ‘strength in unity’ and a proud expression of the club’s identity and history.”
This is what the club came up with after ‘asking’ 10,000 people their opinions on whether a change was needed (I wasn’t asked nor seemingly was anybody else about changing the badge).
One first look I thought of the video game Pro Evolution Soccer, most teams don’t have their real names or proper badge. I actually laughed when I showed it to the Mrs, she actually said “It’s shite!” and her knowledge of the beautiful game is a little limited, but she does know the offside rule!
The outcry it caused has literally amazed me, by six o’clock in the evening over forty five thousand had signed a petition to get this badge scrapped and on every media outlet the talk was all about the badge that caused so much outrage. Other clubs mocked us, Aston Villa on their official site showed a picture of a made up badge and the words West Midland Village v Yorkshire Whites. For anyone who doesn’t get the reference, there joke is as shitty as the game it’s built for.
Many other clubs showed the badge and latched on to taking the Michael out of Leeds, even Zenit St Petersburg had a ‘tilt’ at the club.
So when it came to the usual monthly BBC Radio Leeds special on Leeds United was aired with Angus Kinnear as guest, the MD was visibly flustered by the amount of negative comments that the badge had produced and he admitted that the club will ‘reopen’ the consultation process on the development of a new badge for the club. An amazing turnaround by Leeds at the highest level and it shows what ‘fan power’ can do, when it really matters.
There are many good designers within the supporters of the club, would it not be a idea for the club to either ask for idea’s from fans and pick three for the supporters to pick one from, or simply stick with the shield badge and add underneath it 1919-2019 to celebrate the centennial event next season.
Never known a day like it!
By Keith Ingham