Leeds United have today confirmed the purchase of 50% of the club to Italian businessman Andrea Radrizzani.
The purchase will see Eleanor's Sports holding of Leeds United fall to a half split between current owner Massimo Cellino and the incoming Radrizzani.
The deal has been purchased through one of Radrizzani's companies named Aser Group, which also includes another company called Greenfield Investment Ltd, based in Singapore. Aser Media currently owns Eleven Sports Network and Play for Change; both are becoming pivotal within the footballing world.
The deal brings to light a story that has been circulating among both fans and the media since early August in which Radrizzani has attended many games throughout this current season.
Radrizzani has already spoke about his support of the club and the current form of both the players and current head coach Garry Monk.
The 42-year old businessman, who founded international sports agency MP & Silva with fellow partners Ricarrdo Silva and Carlo Pozzali back in 2004.
MP & Silva is now one of the largest companies to distribute the tv rights to international sports including football, tennis and motor sports. The current agreement has seen the Serie A, Belgian Pro League and even distributes the rights of the Premier League to over 51 territories.
Radrizzani is a founding partner of the sports consultancy and main shareholder of the club. He recently saw the sale of 65% of MP&Silva to Chinese investment in an estimated $1 Billion buyout (£658mil).
Although there is no defined NET worth for Radrizzani himself, he posted a net gain of £350million in 2014 and with the continuing growth and recent controlling sale of MP & Silva to Chinese investment, there's no doubt that he has the capabilities to finance a football club.
A recent transfer of ownership to a 50/50 split will see Cellino still oversee some affairs at Leeds United prior to his current FA ban in February.
The recent purchase will see both Radrizzani and Cellino work in unison, with any major decision falling to the new incoming partner Radrizzani.
There is also a reported agreement to complete the purchase at the end of the season that will depend on the clubs finishing position and potential promotion.
Coming into to a new club can always take time, but the fact that this move has been confirmed early on in January while the club are on a very successful run of form can only bring more benefits to Leeds United. Radrizzani will want to be very active in the running of Leeds United and this may help current partner Massimo Cellino, who has taken a large step back from current activities as the Leeds President.
The arrival of a new partner may result in minor changes to the current Leeds set up at board level but I doubt that anything will change at coaching level.
The major benefit of Radrizzani's arrival in January may result in a more positive outlook in the January transfer window. The permanent signings of both Jansson and Hernandez along with new faces will surely be handled by the new part-owner.
We may even see the current stars of the squad be handed new contracts along with an extension for head coach Garry Monk.
Whatever happens, the current mood at LS11 could not get better and with positives moves in the boardroom following positive performances on the pitch, it's a good time to be Lufc.
Still marching on, but to a new tune!
By Ryan Ingham